B2B Online 2017 (past event)
May 08 - 10, 2017
Chicago Renaissance Downtown
Contact Us: 888-482-6012
Sonesh Shah
Director of Digital
Bosch Tool Corporation
Check out the incredible speaker line-up to see who will be joining Sonesh.
Download The Latest AgendaCustomer Acquisition and Omnichannel
Saturday, August 5th, 2017
09:30 Panel: Marketplaces: Understanding the Potential Opportunities and Risks
Marketplaces have made huge waves in the B2B industry. Many of them came from the B2C space, meaning they have a deep understanding of their customers, their segments and a handle on a superior customer experience. As they continue to take market share, B2B companies must decide whether or not to view marketplaces as the competition, or engage with them as customers themselves.
• Identifying the best marketplaces for your brand
• Extracting usable data from a marketplace
• Cultivating a customer base using marketplaces
• Avoiding price hacking to maintain your margins
• Identifying the best marketplaces for your brand
• Extracting usable data from a marketplace
• Cultivating a customer base using marketplaces
• Avoiding price hacking to maintain your margins
16:10 Manufacturer & Distribution Only Interactive Roundtables
This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce.
Table 1: Organization Design for Marketing & Sales Alignment in Decentralized Organizations
Ken Novak, Global eBusiness Marketing Manager, Parker Hannifin
Table 2: Build a Differentiation Wall: Best Practices to Fight Cross-Channel Competition
Tom Gale, President & Publisher, Modern Distribution Management
Table 3: Manufacturer Strategies for Content Success
Sonesh Shah, Digital Director, Bosch
Table 4: Engaging the B2B “Researcher” vs. the B2C “Shopper” to Generate Traffic
Jeff Buysse, VP, Sales & Marketing, GOJO Industries
Table 5:
Dawn Zassick, Sr. Director Marketing, Tucker Rocky
Table 6: Communities: Do they work for B2B brands?
Jim Lillig, Brand Manager, Digital Marketing, Bosch
Table 7: Let’s Talk: The Role of Conversations in The Digital Age
Mike Roth, Senior Director, eCommerce, MSC Industrial
Table 8: Engaging Your Salesforce to Increase Online Sales
Sophia Drivlas, VP eCommerce, Interline Brands
Table 9:
Jodi White, CFO, BayWa r.e. Solar Systems LLC
Table 12: A Digital Experience Diary- The secrets to Awe Inspiring Digital experiences
Charles Sherman, Marketing Cloud Evangelist, Adobe
Table 11: Interfacing Between Customer ERP and E-Commerce Systems to Eliminate Process Redundancy
Boaz Soifer, CEO, BayWa r.e. Solar Systems
Table 12: Why Customer Experience Matters - Changing Demographics of the B2B Buyer
Kevin Roskopf, Director of Customer Relations, ibSupply
Table 13: Selling Through Amazon Business And Other B2B Marketplaces
Paul Demery, Editor, B2BecNews and B2BeCommerceWorld.com
Table 14: Team Selling – Providing Specialized Representation Based on the Needs of Your Customer
Kenan Ikels, VP Sales, Tucker Rocky
Table 1: Organization Design for Marketing & Sales Alignment in Decentralized Organizations
Ken Novak, Global eBusiness Marketing Manager, Parker Hannifin
Table 2: Build a Differentiation Wall: Best Practices to Fight Cross-Channel Competition
Tom Gale, President & Publisher, Modern Distribution Management
Table 3: Manufacturer Strategies for Content Success
Sonesh Shah, Digital Director, Bosch
Table 4: Engaging the B2B “Researcher” vs. the B2C “Shopper” to Generate Traffic
Jeff Buysse, VP, Sales & Marketing, GOJO Industries
Table 5:
Dawn Zassick, Sr. Director Marketing, Tucker Rocky
Table 6: Communities: Do they work for B2B brands?
Jim Lillig, Brand Manager, Digital Marketing, Bosch
Table 7: Let’s Talk: The Role of Conversations in The Digital Age
Mike Roth, Senior Director, eCommerce, MSC Industrial
Table 8: Engaging Your Salesforce to Increase Online Sales
Sophia Drivlas, VP eCommerce, Interline Brands
Table 9:
Jodi White, CFO, BayWa r.e. Solar Systems LLC
Table 12: A Digital Experience Diary- The secrets to Awe Inspiring Digital experiences
Charles Sherman, Marketing Cloud Evangelist, Adobe
Table 11: Interfacing Between Customer ERP and E-Commerce Systems to Eliminate Process Redundancy
Boaz Soifer, CEO, BayWa r.e. Solar Systems
Table 12: Why Customer Experience Matters - Changing Demographics of the B2B Buyer
Kevin Roskopf, Director of Customer Relations, ibSupply
Table 13: Selling Through Amazon Business And Other B2B Marketplaces
Paul Demery, Editor, B2BecNews and B2BeCommerceWorld.com
Table 14: Team Selling – Providing Specialized Representation Based on the Needs of Your Customer
Kenan Ikels, VP Sales, Tucker Rocky