Mediacenter

Amazon.com is well on its way to becoming the world’s largest retailer within the next decade. This whitepaper from Verndale explores the strategies behind this commerce giant’s massive success, and details what B2B organizations can glean from Amazon’s digital commerce experience strategy.  

Key highlights include tips such as: Working with technology partners to centralize customer data within theorganization Identify data collection gaps in the customer journey Leverage process (or lack thereof) information when considering digitalengagement solutions Determine the technologies your organization is lacking, and those thatneed to be implementedSpeakers: Chuck Fishman, Director of Industry Marketing and Development at Acquia LibbyMorgan, Chief Client Officer at Optaros LauraBrooks, VP of Commerce at Acquia

Speakers: Rob Marlotte, Director of Pricing & eCommerce at AmeriPride Services Dwayne Doshier, Senior Director - Customer Growth Services at Insite Software Key Takeaways: How to deliver a leading customer experience for lead generation, purchasing, and self-service on a single platform Techniques to increase support across your organization including executives, marketing, sales, customer support, and IT The value of analytics to measure success

Analytics are getting more personal and predictive. DevOps is continuously improving commerce platform performance and user experience at a rapid-fire pace. The cloud, delivering down-to-earth technologies such as artificial intelligence and headless commerce, is anything but pie in the sky. Distribution centers – the eCommerce era’s new age “department stores” – are being outfitted with smart technology to solve persistent workforce challenges. These are some of the trends and technologies altering the commerce terrain in 2017 and, likely, far beyond. Some are relatively new – blockchain, for instance – and others like chatbots and email have been around for a long time, but are being infused with innovations and intelligence that make them relevant again. Smart brands looking to drive sales, improve customer experience, and grow loyalty need to know about these top trends to keep up with technology and the increasing imperative to innovate, continually and creatively.

We’ve all heard it: B2C sets the standard for B2B when creating a consumer-oriented experience. The same (or similar) strategies and insights used for B2C can also bolster B2B businesses as the industry becomes more humanized, demanding user-friendly interfaces and personalized marketing. Even with the industry’s growth, many B2B companies don’t prioritize accessible marketing capabilities to grow their market reach and expand their brand. Below are 4 tips (compiled primarily by Forrester Research, HubSpot, and CloudCraze) to bolster your B2B marketing strategies and initiatives…

Speakers: Andrew Cole B2B Content Director, Report Author Madhukar Kumar, Vice President, Cloud Product Business Group, CX, Oracle Asad Durrani, Chairman & CEO, Aaxis Commerce

Main Speaker: Skip Fidura, Client Services Director, dotmailer Key Takeaways: How to personalize your message across platforms The time-saving technology you will need to execute it all The 5 steps to building your B2B multichannel strategy

Speakers: Chip House, Chief Marketing Officer, Four51, Inc. Adam Roozen, CEO, Echidna Key Takeaways: Learn about the 3 macro-trends that are driving businesses to rapidly evolve their use of technology, helping them cut costs and improve customer experience. Discover how businesses are drastically reducing their order management costs, empowering their customers with mobile, reducing order error rates, and increasing productivity. Learn how to differentiate between the different types of B2B eCommerce and Order Management technologies and calculate the costs of ownership associated with them.

Business-to-business (B2B) transactions have always been very personal and relationship based. When an order needs to be placed, a line of communication is initiated through a sales person and a Purchase Order (PO) is sent as a commitment to buy today, but pay later. How often does this behavior happen as a consumer? Can you remember the last time you bought a consumer good by sending a sales person an email or calling the store? The truth is, business-to-consumer (B2C) interactions have changed with technology. Online is where we go to do product research, make a buying decision and reorder our favorite goods. So what makes the B2B buying behavior so different? The truth is, not a lot. Business transactions are moving full force into eCommerce along with the shopping habits of consumers.

We at Worldwide Business Research (WBR) understand that the conference experience can be a difficult one to explain. Download this report to learn more about what conferences can offer you. The report includes: How to pick the right conference Tips on making the most our of your conference experience The different components of a conference How to get approval from your boss and more!

Tim Washer, Senior Marketing Manager at Cisco Systems, talks to the eTail Blog, about how to master B2B marketing. The key is to think of it no differently than any other marketing. So simple, yet no one does it. Tim Washer, Senior Marketing Manager at Cisco Systems, talks to Kelly Hushin, Editor of the eTail Blog, about how to master B2B marketing. The key is to think of it no differently than any other marketing. So simple, yet no one does it.