Shalin Shah

We have heard for a while now that content is king. While content is important to tell the story and help people understand, is content any good if there is no sale? In a B2B world – it is typically about the deal, the service and multiple things that are brought to a table beyond a widget. Although content is necessary, it’s easy to lose site of the additional information we can bring on improved distribution networks, improved order enhancements, service models, flexible and adaptable supply chains.