B2B Online 2017 (past event)
May 08 - 10, 2017
Chicago Renaissance Downtown
Contact Us: 888-482-6012
Scott Reynolds
Vice President, B2B Business Unit
Payoneer
Check out the incredible speaker line-up to see who will be joining Scott.
Download The Latest AgendaCustomer Acquisition and Omnichannel
Saturday, August 5th, 2017
09:30 Panel: Marketplaces: Understanding the Potential Opportunities and Risks
Marketplaces have made huge waves in the B2B industry. Many of them came from the B2C space, meaning they have a deep understanding of their customers, their segments and a handle on a superior customer experience. As they continue to take market share, B2B companies must decide whether or not to view marketplaces as the competition, or engage with them as customers themselves.
• Identifying the best marketplaces for your brand
• Extracting usable data from a marketplace
• Cultivating a customer base using marketplaces
• Avoiding price hacking to maintain your margins
• Identifying the best marketplaces for your brand
• Extracting usable data from a marketplace
• Cultivating a customer base using marketplaces
• Avoiding price hacking to maintain your margins