Robert Elzner

Director, Online Marketing And Ecommerce
Dell, Inc.

Check out the incredible speaker line-up to see who will be joining Robert.

Download The Latest Agenda

Customer Acquisition and Omnichannel

Saturday, August 5th, 2017

14:50 Panel Revolution: Simplifying B2B Pricing Complexities to Facilitate the Sale

There is a complexity to the B2B pricing experience that doesn’t exist anywhere else. This panel will look at the different ways that you can break-down pricing, making it easier to get that sale.

• Making the pricing process easier
• Understanding the challenges of taking an offline contract online
• Breaking down the business needs of your customer to align with the right price allocation
• Personalizing pricing your eCommerce customers and communicating it effectively

Retention & The Customer Journey

Thursday, October 5th, 2017

08:45 Keynote: Creating Cohesion After M&A: The Dell Story

One of the biggest mergers in the industry occurred when Dell purchased EMC last year. It was a long and complicated buying process, but Dell acquired EMC in September of 2016. However, just because the ink is dry, doesn’t mean the job is done. Hear Robert Elzner at Dell discuss what it means to merge two massive B2B companies with separate systems, platforms, and overall digital strategies and cultures.

• Understanding how to work with and partner legacy systems and onboard new ones

• Creating one unified culture of digital transformation

• Integrating functions to your best advantage, with the most advanced team and talent