B2B Online 2017 (past event)
May 08 - 10, 2017
Chicago Renaissance Downtown
Contact Us: 888-482-6012
Rob Stowell
Director of Sales & Alliances
Codifyd
Engagement & Customer Experience Optimization
Tuesday, September 5th, 2017
12:20 Keynote: How to Become a B2B Digital Commerce Leader and Significantly Grow Revenue by Leveraging Product UX
Everyone knows that great product content and a strong user experience are critical to B2B digital commerce. But what does it take to be so good that you own a competitive advantage and drive serious online revenue growth? Does your organization know how to reach the next level of digital commerce and lead your industry? In this session, Codifyd reveals how to become a B2B digital leader by leveraging the combination of Product Content and User Experience (or, Product UX). Product UX is an approach that operationalizes customer insights, analytics, merchandising, experience design and content optimization intelligently to produce predictable results. Codifyd will be joined by client, Fastenal, to illustrate a real-life example of some of these principles.
16:35 Interactive Roundtable Discussions
This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce. Please choose two discussions for 30 minutes each.
Table 1:
Rob Green, Director of Sales & Marketing, Amazon Business
Table 2: Identifying Challenges in Scaling Your eCommerce Business
Aaron Sheehan, Solutions Architect, Classy Llama
Table 3: Using B2B Commerce to Transform Your Business and Grow Revenue
Brian Wagner, Vice President, Cloudcraze
Brian Wagner, Vice President, Cloudcraze
Table 4:
Rob Stowell, Director of Sales & Alliances, Codifyd
Rob Stowell, Director of Sales & Alliances, Codifyd
Aamir Burki, Principal Practice & Consultant Lead, Digital Strategy, Codifyd
Table 5: Why PIM Implementations Alone Do Not Deliver ROI
Dino Eliopulos, Managing Director Client Services, Earley Information Science
Dino Eliopulos, Managing Director Client Services, Earley Information Science
Table 6: What Manufacturers & Distributors Need to Know About Modern App Development in Today's API Economy
Bill Osteraas, Sales & Business Development, OrderCloud.io
Table 7: Beyond Responsive, Building a Native Mobile Strategy
Randy Higgins, VP Digital Strategy & Business Development, Insite Software
Brian Strojny, Founder/Sr. Vice President, Insite Software
Randy Higgins, VP Digital Strategy & Business Development, Insite Software
Brian Strojny, Founder/Sr. Vice President, Insite Software
Table 8: Developing A Scalable Platform Strategy For Today’s Needs And Tomorrow’s Growth
Andrej Maihorn, VP Customer Innovation Americas, Intershop
Andrej Maihorn, VP Customer Innovation Americas, Intershop
Table 9:
Suchit Bachalli, President, Unilog
Suchit Bachalli, President, Unilog
Table 10: Manufacturers: Product Pages Are Your Digital Front Door
Paul Wlodarczyk, Product Information Practice Lead, Dakota Systems
Paul Wlodarczyk, Product Information Practice Lead, Dakota Systems
Table 11: Leveraging Business Intelligence to Drive Growth
Shannon Hane, Director of Product Marketing, Magento Commerce
Lucas Taddonio, Sr. Solutions Consultant, Magento Commerce
Shannon Hane, Director of Product Marketing, Magento Commerce
Lucas Taddonio, Sr. Solutions Consultant, Magento Commerce
Table 12: Gaining an E-Commerce Advantage with Enhanced Product Content
Jeff Hunt, CEO, Snap36
Table 13: The Seven Key Capabilities of CX Leaders
Gregg Sampson, Director of Digital Strategy, Perficient Digital
Table 15: Commerce Strategies for Increasing Your Sales Channels and Revenue
Table 16: 3 Ways to Align Sales & Marketing for Customer Experience and Engagement
Orrin Broberg, President & CEO, Modus Engagement
Tom Flint, Digital Marketing Director, Graco
Table 18:
Jeff Hunt, CEO, Snap36
Table 13: The Seven Key Capabilities of CX Leaders
Gregg Sampson, Director of Digital Strategy, Perficient Digital
Table 14: Creating An Integrated Credit Platform That Encourages Sales And Provides Optimal Customer UX
Lisa Saacks, VP Business Development, BlueTarp Financial
Table 15: Commerce Strategies for Increasing Your Sales Channels and Revenue
Joe Mulchay, Director Digital Marketing and Sales, King Koil
Sandeep Kuttiyatur, Founder & President, eComchain
Table 16: 3 Ways to Align Sales & Marketing for Customer Experience and Engagement
Orrin Broberg, President & CEO, Modus Engagement
Tom Flint, Digital Marketing Director, Graco
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