Natalie Dzepina

The relationship between a supplier and their distributor is a very important one. Suppliers depend on distributors to pass their brand and message along, to provide the same level of product content and detail as they would, and to represent them in every way when facing the customer. But many distributors feel they don’t have the proper tools to educate their customers on their suppliers.

• Managing the relationship between manufacturers and distributors – understanding what’s getting lost in translation
• Building fresh content for your distributors – what manufacturers need to know to get their message to the end consumers
• Differentiating your content from your distributors while staying on message – how to complement each other