B2B Online 2017 (past event)
May 08 - 10, 2017
Chicago Renaissance Downtown
Contact Us: 888-482-6012
Michael Hauck
Vice President, Marketing And Digital Services
Essendant, Inc.
Check out the incredible speaker line-up to see who will be joining Michael.
Download The Latest AgendaCustomer Acquisition and Omnichannel
Saturday, August 5th, 2017
14:00 Case Study Revolution: B2Being Digital: An Omnichannel Crash Course
It’s the end of the Web as we know it. In the initial mad rush to “get online,” many businesses focused solely on e-commerce and forgot the essential ingredients that made them successful to begin with. Fast forward to 2017. E-commerce is ubiquitous. In today’s world, being digital means more than web sites and e-commerce. Being digital means leveraging digital tools to track and understand end-consumer behavior. Being digital means providing millennials with enough product information to make buying decisions when they won’t talk to a human. Being digital means eliminating the friction in your customer relationships and interactions.
In this Case Study Revolution, you’ll learn about:
• Best-in-class examples of companies that are leveraging digital tools to solve problems and improve customer experience while not abandoning what makes them special,
• What innovative companies are doing to bridge the gap between the physical and digital world, and how it improves customer experience,
• Identifying and evaluating technology to determine which is the best fit for your omnichannel initiatives, and
• Integrating new technology with already established systems and processes.