Matt Clark

VP, eCommerce
Premier Farnell

Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda

Customer Acquisition and Omnichannel

Saturday, August 5th, 2017

11:30 Panel: Measuring the ROI of Your Systems and Platforms: Justifying The Investment

As B2B companies continue to purchase new tools and systems, they continue to need more resources from their organizations. Measuring how well your platforms are performing and who is responsible for the success or failure is vital to justifying technology spend.

• Identifying the goals of your attribution program
• Defining your attribution parameters – what’s your measuring method
• Navigating the data extracted from your model to identify where to dedicate resources
• Taking the data from your program and investing in areas with the greatest return

Engagement & Customer Experience Optimization

Tuesday, September 5th, 2017

15:10 Panel Revolution: Building Your Product Content and Organizing Your SKUs to Increase Sales

With so many products to get online, it can be an overwhelming task. This panel talks about how to get organized and prioritize getting your products online.

• Tips and tricks for aggregating millions of SKUs
• Investing your resources to most effectively organize your product content
• Keeping effective merchandising strategies top of mind
• Identifying your customer’s most pertinent information needs to give them the fastest results