Martin Rohde

E-Commerce Vice President
Hewlett Packard

Check out the incredible speaker line-up to see who will be joining Martin.

Download The Latest Agenda

Customer Acquisition and Omnichannel

Saturday, August 5th, 2017

09:30 Panel: Marketplaces: Understanding the Potential Opportunities and Risks

Marketplaces have made huge waves in the B2B industry. Many of them came from the B2C space, meaning they have a deep understanding of their customers, their segments and a handle on a superior customer experience. As they continue to take market share, B2B companies must decide whether or not to view marketplaces as the competition, or engage with them as customers themselves.

• Identifying the best marketplaces for your brand
• Extracting usable data from a marketplace
• Cultivating a customer base using marketplaces
• Avoiding price hacking to maintain your margins

Engagement & Customer Experience Optimization

Tuesday, September 5th, 2017

08:35 Keynote: The Future of B2B: From Sales Enablement to Sales Engine

Everyone recognizes the value of B2B eCommerce being lower costs, however turning it into a revenue engine is difficult. The future of B2B eCommerce is to become a sales engine for the company – not only a cost reduction tool. In this session learn how to make your B2B eCommerce into a sales engine.

•Keeping up with the breakneck speed of B2B digital transformation

•Figuring our what the next few years will look like for your sales engine

•Making decisions around where to focus your resources long-term to drive sales