Kevin Espinosa

Digital Experience Manager
Caterpillar

Check out the incredible speaker line-up to see who will be joining Kevin.

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Engagement & Customer Experience Optimization

Tuesday, September 5th, 2017

11:05 Keynote: The 90s Called, They Want Their Website Back: Creating a Meaningful Site Experience to Engage Customers and Drive Sales

For many, the backbone of their digital or eCommerce strategy was just their website. Many suppliers and distributors still have sites up that were first developed before “responsive” was a tool. But creating a site that can compete with the B2C heavyweights is hard to do. Yet it’s exactly what your customers expect.

• Understanding the customer
• Developing a content strategy to meet customer needs
• Exploring different mediums that provide interactive content through video, blogs and reviews
• Collecting data onsite to help build optimal customer experiences
• Improving site performance to meet global needs