Ken Novak

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce.

Table 1: Organization Design for Marketing & Sales Alignment in Decentralized Organizations
Ken Novak, Global eBusiness Marketing Manager, Parker Hannifin

Table 2: Build a Differentiation Wall: Best Practices to Fight Cross-Channel Competition
Tom Gale, President & Publisher, Modern Distribution Management

Table 3: Manufacturer Strategies for Content Success
Sonesh Shah, Digital Director, Bosch

Table 4: Engaging the B2B “Researcher” vs. the B2C “Shopper” to Generate Traffic
Jeff Buysse, VP, Sales & Marketing, GOJO Industries

Table 5:
Dawn Zassick, Sr. Director Marketing, Tucker Rocky

Table 6: Communities: Do they work for B2B brands?
Jim Lillig, Brand Manager, Digital Marketing, Bosch

Table 7: Let’s Talk: The Role of Conversations in The Digital Age
Mike Roth, Senior Director, eCommerce, MSC Industrial

Table 8: Engaging Your Salesforce to Increase Online Sales
Sophia Drivlas, VP eCommerce, Interline Brands

Table 9:
Jodi White, CFO, BayWa r.e. Solar Systems LLC

Table 12: A Digital Experience Diary- The secrets to Awe Inspiring Digital experiences
Charles Sherman, Marketing Cloud Evangelist, Adobe

Table 11: Interfacing Between Customer ERP and E-Commerce Systems to Eliminate Process Redundancy
Boaz Soifer, CEO, BayWa r.e. Solar Systems

Table 12: Why Customer Experience Matters - Changing Demographics of the B2B Buyer
Kevin Roskopf, Director of Customer Relations, ibSupply

Table 13: Selling Through Amazon Business And Other B2B Marketplaces
Paul Demery, Editor, B2BecNews and B2BeCommerceWorld.com

Table 14: Team Selling – Providing Specialized Representation Based on the Needs of Your Customer
Kenan Ikels, VP Sales, Tucker Rocky

With so many products to get online, it can be an overwhelming task. This panel talks about how to get organized and prioritize getting your products online.

• Tips and tricks for aggregating millions of SKUs
• Investing your resources to most effectively organize your product content
• Keeping effective merchandising strategies top of mind
• Identifying your customer’s most pertinent information needs to give them the fastest results