Kathleen Leigh

Marketing Director, eCommerce and Digital Content
GOJO Industries

Check out the incredible speaker line-up to see who will be joining Kathleen.

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Customer Acquisition and Omnichannel

Saturday, August 5th, 2017

14:00 Case Study Revolution: Engaging the B2B “Researcher” vs. the B2C “Shopper” to Generate Traffic

Knowing how to engage with your mobile B2B audience throughout the customer journey (for example your B2B "researcher" during the consideration phase) will help generate traffic and build a growing customer base. This Case Study Revolution will cover:

• Ways to encourage researching on mobile-sites to influence the purchase

• Tactics to converting as much traffic as possible

• Additional tools for B2B mobile shopper conversion leveraged from B2C practices

• Measurement recommendations