Jody Yeganeh

Senior Director, eCommerce,
Lawson Products

Check out the incredible speaker line-up to see who will be joining Jody.

Download The Latest Agenda

Retention & The Customer Journey

Thursday, October 5th, 2017

09:10 Panel Revolution: Integrating Your ERP System with eCommerce to Build a High Performing and Agile e-Business Experience

One of the biggest struggles B2B companies face when trying to update their platforms is how to integrate them with already existing legacy systems. An ERP system is the backbone of a company’s infrastructure, yet many are too old to fit seamlessly into the latest eCommerce platform. They require customization, patience and a little bit of elbow grease.

• Understanding the headaches of the slow-performing and inflexible ERP platform
• Creating an integrated system that is built for global scaling
• Evaluating the benefits of de-coupling your ERP system from your e-commerce platform
• Integrating new technologies and tools to better serve your ERP system

10:50 Panel: Don’t Be a Commodity, It’s Not Worth the Price

For many B2B companies, they sit in a saturated market, made even more saturated by the introduction of marketplaces. So how does everyone compete? When you are losing market share, many resort to cutting prices. But this is only a temporary solution. In order to really compete in today’s digital world, you must deliver a differentiated experience.

• Competing in a saturated market without resorting to price hacking

• Building a relationship through your marketplaces so you are not reliant on your pricing

• Creating an experience that goes beyond the shopping cart