Jim Lillig

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce.

Table 1: Organization Design for Marketing & Sales Alignment in Decentralized Organizations
Ken Novak, Global eBusiness Marketing Manager, Parker Hannifin

Table 2: Build a Differentiation Wall: Best Practices to Fight Cross-Channel Competition
Tom Gale, President & Publisher, Modern Distribution Management

Table 3: Manufacturer Strategies for Content Success
Sonesh Shah, Digital Director, Bosch

Table 4: Engaging the B2B “Researcher” vs. the B2C “Shopper” to Generate Traffic
Jeff Buysse, VP, Sales & Marketing, GOJO Industries

Table 5:
Dawn Zassick, Sr. Director Marketing, Tucker Rocky

Table 6: Communities: Do they work for B2B brands?
Jim Lillig, Brand Manager, Digital Marketing, Bosch

Table 7: Let’s Talk: The Role of Conversations in The Digital Age
Mike Roth, Senior Director, eCommerce, MSC Industrial

Table 8: Engaging Your Salesforce to Increase Online Sales
Sophia Drivlas, VP eCommerce, Interline Brands

Table 9:
Jodi White, CFO, BayWa r.e. Solar Systems LLC

Table 12: A Digital Experience Diary- The secrets to Awe Inspiring Digital experiences
Charles Sherman, Marketing Cloud Evangelist, Adobe

Table 11: Interfacing Between Customer ERP and E-Commerce Systems to Eliminate Process Redundancy
Boaz Soifer, CEO, BayWa r.e. Solar Systems

Table 12: Why Customer Experience Matters - Changing Demographics of the B2B Buyer
Kevin Roskopf, Director of Customer Relations, ibSupply

Table 13: Selling Through Amazon Business And Other B2B Marketplaces
Paul Demery, Editor, B2BecNews and B2BeCommerceWorld.com

Table 14: Team Selling – Providing Specialized Representation Based on the Needs of Your Customer
Kenan Ikels, VP Sales, Tucker Rocky

As B2B continues to move further into the digital space, the question of when and how social media is relevant becomes increasingly important. In this session hear B2B leaders discuss their experiences.

• Initiating new relationships through a social media platform
• Teaching user and building brand awareness
• What social media opportunities are available? How do you identify when it is a waste of time?