Jeff Buysse

Vice President, Sales And Marketing Digital Demand Activation
GOJO Industries, Inc.

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda

Customer Acquisition and Omnichannel

Saturday, August 5th, 2017

14:00 Case Study Revolution: Engaging the B2B “Researcher” vs. the B2C “Shopper” to Generate Traffic

Knowing how to engage with your mobile B2B audience throughout the customer journey (for example your B2B "researcher" during the consideration phase) will help generate traffic and build a growing customer base. This Case Study Revolution will cover:

• Ways to encourage researching on mobile-sites to influence the purchase

• Tactics to converting as much traffic as possible

• Additional tools for B2B mobile shopper conversion leveraged from B2C practices

• Measurement recommendations

14:50 Panel Revolution: Creating an App Experience That Will Support Your eCommerce Business

The B2B customer is varied, therefore it’s necessary to understand how to tailor your app to those customer’s needs, turning your app into a tool for your eCommerce business.

• Figuring out the best use of your app as a support mechanism
• Deploying your app efficiently to tailor to geography and job function
• Maintaining and upgrading your app as needed

16:10 Manufacturer & Distribution Only Interactive Roundtables

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce.

Table 1: Organization Design for Marketing & Sales Alignment in Decentralized Organizations
Ken Novak, Global eBusiness Marketing Manager, Parker Hannifin

Table 2: Build a Differentiation Wall: Best Practices to Fight Cross-Channel Competition
Tom Gale, President & Publisher, Modern Distribution Management

Table 3: Manufacturer Strategies for Content Success
Sonesh Shah, Digital Director, Bosch

Table 4: Engaging the B2B “Researcher” vs. the B2C “Shopper” to Generate Traffic
Jeff Buysse, VP, Sales & Marketing, GOJO Industries

Table 5:
Dawn Zassick, Sr. Director Marketing, Tucker Rocky

Table 6: Communities: Do they work for B2B brands?
Jim Lillig, Brand Manager, Digital Marketing, Bosch

Table 7: Let’s Talk: The Role of Conversations in The Digital Age
Mike Roth, Senior Director, eCommerce, MSC Industrial

Table 8: Engaging Your Salesforce to Increase Online Sales
Sophia Drivlas, VP eCommerce, Interline Brands

Table 9:
Jodi White, CFO, BayWa r.e. Solar Systems LLC

Table 12: A Digital Experience Diary- The secrets to Awe Inspiring Digital experiences
Charles Sherman, Marketing Cloud Evangelist, Adobe

Table 11: Interfacing Between Customer ERP and E-Commerce Systems to Eliminate Process Redundancy
Boaz Soifer, CEO, BayWa r.e. Solar Systems

Table 12: Why Customer Experience Matters - Changing Demographics of the B2B Buyer
Kevin Roskopf, Director of Customer Relations, ibSupply

Table 13: Selling Through Amazon Business And Other B2B Marketplaces
Paul Demery, Editor, B2BecNews and B2BeCommerceWorld.com

Table 14: Team Selling – Providing Specialized Representation Based on the Needs of Your Customer
Kenan Ikels, VP Sales, Tucker Rocky