Dawn Zassick

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce.

Table 1: Organization Design for Marketing & Sales Alignment in Decentralized Organizations
Ken Novak, Global eBusiness Marketing Manager, Parker Hannifin

Table 2: Build a Differentiation Wall: Best Practices to Fight Cross-Channel Competition
Tom Gale, President & Publisher, Modern Distribution Management

Table 3: Manufacturer Strategies for Content Success
Sonesh Shah, Digital Director, Bosch

Table 4: Engaging the B2B “Researcher” vs. the B2C “Shopper” to Generate Traffic
Jeff Buysse, VP, Sales & Marketing, GOJO Industries

Table 5:
Dawn Zassick, Sr. Director Marketing, Tucker Rocky

Table 6: Communities: Do they work for B2B brands?
Jim Lillig, Brand Manager, Digital Marketing, Bosch

Table 7: Let’s Talk: The Role of Conversations in The Digital Age
Mike Roth, Senior Director, eCommerce, MSC Industrial

Table 8: Engaging Your Salesforce to Increase Online Sales
Sophia Drivlas, VP eCommerce, Interline Brands

Table 9:
Jodi White, CFO, BayWa r.e. Solar Systems LLC

Table 12: A Digital Experience Diary- The secrets to Awe Inspiring Digital experiences
Charles Sherman, Marketing Cloud Evangelist, Adobe

Table 11: Interfacing Between Customer ERP and E-Commerce Systems to Eliminate Process Redundancy
Boaz Soifer, CEO, BayWa r.e. Solar Systems

Table 12: Why Customer Experience Matters - Changing Demographics of the B2B Buyer
Kevin Roskopf, Director of Customer Relations, ibSupply

Table 13: Selling Through Amazon Business And Other B2B Marketplaces
Paul Demery, Editor, B2BecNews and B2BeCommerceWorld.com

Table 14: Team Selling – Providing Specialized Representation Based on the Needs of Your Customer
Kenan Ikels, VP Sales, Tucker Rocky