David Pellerin

B2B eCommerce Manager
Philips North America

Check out the incredible speaker line-up to see who will be joining David.

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Engagement & Customer Experience Optimization

Tuesday, September 5th, 2017

15:10 Panel Revolution: Recognizing the Opportunities and Pitfalls Around the Usage of Social Media Platforms

As B2B continues to move further into the digital space, the question of when and how social media is relevant becomes increasingly important. In this session hear B2B leaders discuss their experiences.

• Initiating new relationships through a social media platform
• Teaching user and building brand awareness
• What social media opportunities are available? How do you identify when it is a waste of time?