David Geisinger

VP, Product Marketing
Magento

Check out the incredible speaker line-up to see who will be joining David.

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Engagement & Customer Experience Optimization

Tuesday, September 5th, 2017

11:50 Panel: The Nuts and Bolts Of Customer Segmentation to Engage Your Audience

The first question all B2B companies need to ask is “do you know your customer needs”? Understanding who your customers are, what segments they fall into, what the mechanics of those segments and how they behave is the key to engaging them.

• Understanding your customer segments
• Creating segments based on customer data
• Best strategy for every segment
• Keeping your customers coming back and better serving new customers