Dave Perry

Global Lead, Digital
Afton Chemical

Dave has applied knowledge in traditional and digital marketing, brand strategy and product management with Fortune 100 companies. His primary focus with Afton Chemical is to drive organizational alignment at the intersection of customer touchpoints and technology through the implementation of customer centric digital solutions. This includes creating new sources of value for customers and increasing effectiveness in the service of customers.

Check out the incredible speaker line-up to see who will be joining Dave.

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Engagement & Customer Experience Optimization

Tuesday, September 5th, 2017

09:45 Panel: Getting a Seat at the C-Suite Table

One of the biggest hurdles B2B companies have to overcome is driving cultural change. Most are not suited to become digitally fit. Many senior executives are still not convinced that digital and eCommerce are lasting functions, while others even see them as threats. Creating a business case to invest in digital is hard to do. But digital is here to stay, and the sooner the C-suite makes room for it, the better.

Removing barriers to adoption within your organization
Demonstrating the value of eCommerce to your organization through data
Having the best data and analytics to support your internal campaign
Spreading the word cross-functionally – tailoring your approach to each department