Darryl Shaper

Marketplaces have made huge waves in the B2B industry. Many of them came from the B2C space, meaning they have a deep understanding of their customers, their segments and a handle on a superior customer experience. As they continue to take market share, B2B companies must decide whether or not to view marketplaces as the competition, or engage with them as customers themselves.

• Identifying the best marketplaces for your brand
• Extracting usable data from a marketplace
• Cultivating a customer base using marketplaces
• Avoiding price hacking to maintain your margins

An industry specific facilitated strategy discussion focused on addressing challenges and sharing lessons learned within the distribution community

(Limited to 15 Participants)

An industry specific facilitated strategy discussion focused on addressing challenges and sharing lessons learned within the distribution community

(Limited to 15 Participants)