Dana Moeller

Marketing Manager
Curbell Plastics

Check out the incredible speaker line-up to see who will be joining Dana.

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Retention & The Customer Journey

Thursday, October 5th, 2017

14:15 Case Study Revolution: It’s Not Just a “Marketing Project”: Get the Entire Organization On-Board with Digital

Learn how a 75-yr old industrial distributor built readiness and excitement during an eCommerce website implementation. With laser-focus on employee engagement, the marketing team was able to rollout a robust, responsive website on-time and within budget.

•Hear about proven techniques for helping internal audiences to embrace the digital vision.

•See how a small marketing team created internal awareness and “buzz” to gain momentum in a decentralized business.

•Learn how Curbell created a seamless customer experience via multiple sales channels including web, telephone, and in-person sales visits.