Dale Kendall

VP, eCommerce
Wesco Distribution

Check out the incredible speaker line-up to see who will be joining Dale.

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Customer Acquisition and Omnichannel

Saturday, August 5th, 2017

11:30 Panel: Measuring the ROI of Your Systems and Platforms: Justifying The Investment

As B2B companies continue to purchase new tools and systems, they continue to need more resources from their organizations. Measuring how well your platforms are performing and who is responsible for the success or failure is vital to justifying technology spend.

• Identifying the goals of your attribution program
• Defining your attribution parameters – what’s your measuring method
• Navigating the data extracted from your model to identify where to dedicate resources
• Taking the data from your program and investing in areas with the greatest return