Annie Scopel

Director, North American Customer Service
Thule, Inc.

Check out the incredible speaker line-up to see who will be joining Annie.

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Retention & The Customer Journey

Thursday, October 5th, 2017

13:50 Case Study: How Thule is Digitizing the Customer Experience

Annie will speak about how Thule improved their customer experience by listening to the customer in order to develop a solid B2B strategy. You’ll learn about the following Thule takeaways:

• Addressing the challenges of meeting customer needs in a digital world

• Devising a strategy for an overall better B2B experience

• Lessons learned along the way and how those lessons can be used going forward

• Understanding the results and where to go from there