Aamir Burki

Director, Practice Lead Commerce Strategy
Codifyd

Check out the incredible speaker line-up to see who will be joining Aamir.

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Engagement & Customer Experience Optimization

Tuesday, September 5th, 2017

12:20 Keynote: How to Become a B2B Digital Commerce Leader and Significantly Grow Revenue by Leveraging Product UX

Everyone knows that great product content and a strong user experience are critical to B2B digital commerce. But what does it take to be so good that you own a competitive advantage and drive serious online revenue growth? Does your organization know how to reach the next level of digital commerce and lead your industry? In this session, Codifyd reveals how to become a B2B digital leader by leveraging the combination of Product Content and User Experience (or, Product UX). Product UX is an approach that operationalizes customer insights, analytics, merchandising, experience design and content optimization intelligently to produce predictable results. Codifyd will be joined by client, Fastenal, to illustrate a real-life example of some of these principles.

16:35 Interactive Roundtable Discussions

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce. Please choose two discussions for 30 minutes each.

Table 1:

Rob Green, Director of Sales & Marketing, Amazon Business

Table 2: Identifying Challenges in Scaling Your eCommerce Business

Aaron Sheehan, Solutions Architect, Classy Llama

Table 3: Using B2B Commerce to Transform Your Business and Grow Revenue
Brian Wagner, Vice President, Cloudcraze

Table 4:
Rob Stowell, Director of Sales & Alliances, Codifyd

Aamir Burki, Principal Practice & Consultant Lead, Digital Strategy, Codifyd

Table 5: Why PIM Implementations Alone Do Not Deliver ROI
Dino Eliopulos, Managing Director Client Services, Earley Information Science

Table 6: What Manufacturers & Distributors Need to Know About Modern App Development in Today's API Economy

Bill Osteraas, Sales & Business Development, OrderCloud.io

Table 7: Beyond Responsive, Building a Native Mobile Strategy
Randy Higgins, VP Digital Strategy & Business Development, Insite Software
Brian Strojny, Founder/Sr. Vice President, Insite Software

Table 8: Developing A Scalable Platform Strategy For Today’s Needs And Tomorrow’s Growth
Andrej Maihorn, VP Customer Innovation Americas, Intershop

Table 9:
Suchit Bachalli, President, Unilog

Table 10: Manufacturers: Product Pages Are Your Digital Front Door
Paul Wlodarczyk, Product Information Practice Lead, Dakota Systems

Table 11: Leveraging Business Intelligence to Drive Growth
Shannon Hane, Director of Product Marketing, Magento Commerce
Lucas Taddonio, Sr. Solutions Consultant, Magento Commerce

Table 12: Gaining an E-Commerce Advantage with Enhanced Product Content
Jeff Hunt, CEO, Snap36

Table 13: The Seven Key Capabilities of CX Leaders
Gregg Sampson, Director of Digital Strategy, Perficient Digital

Table 14: Creating An Integrated Credit Platform That Encourages Sales And Provides Optimal Customer UX

Lisa Saacks, VP Business Development, BlueTarp Financial

Table 15: Commerce Strategies for Increasing Your Sales Channels and Revenue

Joe Mulchay, Director Digital Marketing and Sales, King Koil

Sandeep Kuttiyatur, Founder & President, eComchain

Table 16: 3 Ways to Align Sales & Marketing for Customer Experience and Engagement
Orrin Broberg, President & CEO, Modus Engagement
Tom Flint, Digital Marketing Director, Graco

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