B2B Online 2017 (past event)
May 08 - 10, 2017
Chicago Renaissance Downtown
Contact Us: 888-482-6012
Marta Dalton
Director, B2B eCommerce
Coca Cola
Check out the incredible speaker line-up to see who will be joining Marta.
Download The Latest AgendaCustomer Acquisition and Omnichannel
Saturday, August 5th, 2017
12:20 Panel: Strong from Within: Ready Yourself for True Digital Transformation
Unlike many other functions, digital and eCommerce can influence every aspect of a company’s business. Making decisions around where you place your internal digital team, how big it is and how much influence it has is the backbone to the entire omnichannel experience.
• Building your internal team to support your digital initiatives
• Understanding where to situate digital teams within your larger organization
• Evolving and sustaining digital competencies
• Building your internal team to support your digital initiatives
• Understanding where to situate digital teams within your larger organization
• Evolving and sustaining digital competencies
14:50 Panel Revolution: Simplifying B2B Pricing Complexities to Facilitate the Sale
There is a complexity to the B2B pricing experience that doesn’t exist anywhere else. This panel will look at the different ways that you can break-down pricing, making it easier to get that sale.
• Making the pricing process easier
• Understanding the challenges of taking an offline contract online
• Breaking down the business needs of your customer to align with the right price allocation
• Personalizing pricing your eCommerce customers and communicating it effectively
• Making the pricing process easier
• Understanding the challenges of taking an offline contract online
• Breaking down the business needs of your customer to align with the right price allocation
• Personalizing pricing your eCommerce customers and communicating it effectively
Engagement & Customer Experience Optimization
Tuesday, September 5th, 2017
07:30 Women in B2B Breakfast
Interested in meeting other dynamic, leading female executives in B2B? This session is for you! Join our closed-door breakfast for female manufacturing and distribution executives.
14:20 Case Study Revolution: Personalizing Emails to Advance Your Customer Engagement
While it may be easy to blast out a generic email to your customers, you may be compromising your email reputation. This Case Study Revolution will not only address the benefits of email personalization, but also how you can achieve them.
• Developing automated processes for email marketing
• Avoiding batch and blast
• Understanding how to create targeting emails
• Extracting data and closed-loop reporting to segment your audience appropriately
• Using customer data to further enhance your email marketing campaigns
• Developing automated processes for email marketing
• Avoiding batch and blast
• Understanding how to create targeting emails
• Extracting data and closed-loop reporting to segment your audience appropriately
• Using customer data to further enhance your email marketing campaigns