Bill Mansfield is senior vice president, sales and marketing for Graybar, a leading distributor of electrical and communications products and related supply chain management and logistics services. In his current role, Mansfield is responsible for product management, market management, strategic accounts, corporate and marketing communications and other business development functions. He is also a member of Graybar’s board of directors.

Mansfield began his career with Graybar in 1987 as a management trainee in St. Louis and quickly progressed through sales roles in both St. Louis and Cedar Rapids, Iowa, before becoming a product manager just seven years into his career.

Mansfield has successfully served in management roles at the corporate, regional and branch levels. Prior to his current role, he served as Graybar’s vice president of marketing. As vice president, commercial and industrial, he led Graybar’s efforts to create a specialized sales organization focusing on industrial customers. He has experience in automation, industrial networking, intelligent building design and energy management.

Alan Yang is Vice President of Applications and Architecture at MSC Industrial Supply Co. leading the company's eCommerce, Supply Chain and Architecture teams. During his tenure, MSC has ascended to the rank of #30 on Internet Retailer's Top 500 list and was awarded their prestigious "B2B E-Commerce Player of the Year" award in 2016. Alan began his career developing scalable, high performing systems on the trading floors of J.P. Morgan, and has since led successful teams dedicated to solving tough business challenges through the use of innovative technologies in the financial services, health care and distribution sectors.

Experienced digital leader - currently leading all digital marketing, eCommerce and connected products for Bosch Tool Corporation in the US and Canada. Responsible for setting our digital strategy across our brands and supporting digital transformation efforts in both B2B and B2C.
Passionate about the change that digital can bring to the brand <-> user relationship and growing brands in the digital age.

Diverse Background. Spent my career working across disciplines (roles in engineering, finance, strategy, and general management), across continents (managed business in Latin America and Asia Pacific, Lived in Germany), and across enterprises (large and small).

Marta Dalton got her start in eCommerce back in 2004 in Tokyo, Japan and has been in love with the eclectic mix of technology, marketing, and operations that make up the world of eCommerce ever since.  She’s led development & database teams to build new platforms, created new pricing strategies, and launched global digital marketing plans to drive adoption & engagement.  She recently joined Coca-Cola Refreshments as Director of eCommerce to lead the B2B eCommerce business in North America and is thrilled to be working for a brand she’s loved since childhood.

Brock is currently the Director of ePRO Operations at W.W. Grainger, North America's leading broad line supplier of maintenance, repair and operating products.  He is responsible for leading a team that drives implementation, penetration and adoption of Grainger’s B2B eCommerce and eProcurement solutions across the large market customer base.  He also works closely with IT, eCommerce Development, Sales, and customers to develop, integrate, and deploy Grainger’s digital solutions.  Prior to Grainger, Brock spent more than 20-years in the Office Supply industry where he led teams that developed and implemented B2B eCommerce solutions that accounted for more than 85% of total sales.

Julie Stewart is the Director of eCommerce at Hisco, an industrial distributor for the electronics assembly, aerospace and medical device manufacturing markets. Stewart began her eCommerce career as an Internet Marketing Assistant for All-Spec Industries, an eCommerce-only distributor to the electronics assembly market. Over the next few years, Stewart supported the company’s evolution as All-Spec grew to become a successful online distributor through SEO, SEM and a customer-centric website. All-Spec Industries was acquired by Hisco in early 2014 and Stewart was instrumental to the development of Hisco.com during the months that followed. Since February 2015, Stewart has been responsible for customer acquisition, as well as driving conversion and customer experience for both All-Spec.com and Hisco.com.

Dave has applied knowledge in traditional and digital marketing, brand strategy and product management with Fortune 100 companies. His primary focus with Afton Chemical is to drive organizational alignment at the intersection of customer touchpoints and technology through the implementation of customer centric digital solutions. This includes creating new sources of value for customers and increasing effectiveness in the service of customers.

Tom Gale is publisher of Modern Distribution Management and mdm.com and leads the company’s market research and analytics division, MDM Analytics. Since 1967, MDM has been the definitive resource for distribution management best practices, competitive intelligence and market trends through its newsletters, market reports, conferences, webcasts and market analytics services. He has provided marketing services, tools and competitive intelligence to industrial markets and distribution channels for more than 30 years.
 
As a principal of MDM since 1992, he has written extensively on industrial distribution channel strategies, trends and disruptive models. Tom was an executive editor and chapter author of the Distributor’s Guide to Analytics, published by MDM in 2015, and a co-author of Stand Out from the Competition! Four Pathways to Differentiate Your Wholesale Distribution Company, published by the National Association of Wholesaler Distributors.

As VP of the eBusiness Practice at C2, Tom leverages 20+ years of business experience across Tech Product & Services Companies, Digital Marketing and Technology Consulting to drive successful outcomes for customers. Tom’s responsibilities include business development & delivery and practice management with P&L responsibility. Tom brings a unique blend of business strategy, management and technical competency to all consulting engagements. Tom’s background includes leadership roles at Razorfish Consulting, Crown Partners Consulting, Oxiem Interactive, Jadu CMS, RR Donnelley, Comdisco and KPMG LLP. He was also the Founder & President of Innogage, LLC a digital marketing technology company.

Tom holds a BSBA from The Ohio State University in Honors Accounting & Finance and an MBA from Northwestern University's Kellogg School of Management in Marketing & Organizational Research

Jason "Retailgeek" Goldberg leads the Commerce & Content Practice at SapientRazorfish. Jason is a 4th generation retailer, who launched his first e-commerce site for Blockbuster Entertainment in 1996. In the subsequent 15 years he has served as a principal customer experience architect for top retailers including Best Buy, REI, and T-Mobile. With a focus on e-commerce and digital marketing for omni-channel retailers, he has worked with over 100 clients on the Internet Top 500 and has been responsible for billions of dollars in on-line revenues. Under his twitter feed @retailgeek he is one of the most followed e-commerce subject mater experts on the web. He is a member of the board of directors of ‪shop.org‬ (the digital retail arm of the National Retail Federation). Jason has served as an expert witness in Federal Court on e-commerce, a guest lecturer on retail and e-commerce at the Kellogg School of Management for Northwestern University, is a member of the RetailWire braintrust, has a regular column on mediapost, hosts itunes top e-commerce podcast called “The Jason & Scot Show”, and was voted one of retail’s top global influencers by Vend. In 2017 he was inducted into the National Retail Federation “The List.”

Mark Bartlett is a practitioner of ecommerce and digital transformation with more than 20 years of experience. Throughout his career, Mr. Bartlett has leveraged his deep understanding of the customer experience to develop a conceptual framework for what has come to be known as “experience-driven commerce,” an approach that unifies content, commerce and communications into a seamless customer experience. With his blend of industry and commerce category expertise, Mr. Bartlett helps FPX continue to modernize the way businesses buy and sell across all channels through FPX’s Experience Management Platform. Before joining FPX, Mr. Bartlett guided customer experience and commerce practices for agencies such as IconNicholson (Digitas LBi), Sapient and Razorfish.

Mark Johnson, CEO and Director, co-founded and joined Four51 in November 1999.  Johnson is responsible all company strategy, business planning, and results at the Company.  He has a long and successful career starting and building technology companies.  Prior to Four51, Mr. Johnson was CEO of On Hand, President of Comdisco Network Services, and CEO of MTI Group. He also held positions in Sales, Sales Management, and Operations prior to starting his first company.  Johnson earned a B.A. in Economics from St. Olaf College.

Meyar Sheik is a seasoned software industry executive with 25 years of experience. Since 2000, Meyar has been a web analytics pioneer working with some of the largest sites on the Internet such as Staples, ESPN, Fox, Sony, Best Buy, Disney, CBS and many other leading brands, in the areas of web analytics, personalization and real-time content optimization. Prior to Certona, Meyar was the CMO and COO of web analytics leader, WebSideStory (now part of Omniture/Adobe). Before joining WebSideStory, Meyar was the Vice President of Worldwide Marketing and Strategic Alliances for the Enterprise Application Integration (EAI) software vendor SuperNova, Inc., Earlier in his career, Meyar held senior sales management positions in Analytics and Security software products companies. Since 2004, Meyar and the Certona team of predictive analytics experts have been focused on applying Certona's innovative, real-time behavioral targeting, optimization and adaptive personalization technologies to generate more revenue and higher conversion rates for online retailers and other multi-channel businesses. Meyar has a BS in Electrical Engineering from New York Institute of Technology and an MBA from Rochester Institute of Technology.

Randy Higgins is the Vice President of Digital Strategy and Business Development at Insite Software. Randy has over 20 years of experience in software and digital strategy consulting, working to help B2B companies of all size define and execute digital initiatives.

Sanjay Mehta is a seasoned digital commerce and marketing technologist who has spent more than 15 years working with hundreds of customers, many within the Internet Retailer Top 500 and Fortune 500. A web programmer and data guy at heart, he has held various technical roles in his tenure and worked with several industry-leading platforms, including ATG (Oracle), Endeca (Oracle), hybris (SAP) and NetSuite (Oracle). His experience has allowed him to understand the common challenges customers face in terms of data, learn best practices for overcoming those challenges and explore innovative use cases across a range of digital commerce and marketing touch points.

Paul Wlodarczyk leads digital transformation projects for Dakota Systems, assuring that our clients achieve measurable business results from structured content, product information management, search, and digital transformation programs. Paul develops strategy and approach, leads engagements, and works closely with executive sponsors to align business and technical perspectives.

Paul brings over 30 years’ experience in business management, advisory,  technology, service and support operations, and software development, with deep technical expertise in structured content, product information management, search, analytics, and enterprise content / knowledge management.

Jill joined Adobe Systems in June 2011 as Director of High-Tech and B2B Strategy. In this capacity, she defines the marketing and go-to-market strategy and delivers sales enablement, demand generation and content/social marketing for the High-Tech industry and B2B. Jill leads strategic engagements with Adobe’s top tier clients in support of their efforts to develop and transform their digital strategies and is a contributor to Adobe thought leadership forums and frequent speaker at digital marketing conferences and High-Tech & B2B events.

Prior to joining Adobe Systems, Jill held leadership positions at HP, Agilent and IBM. She has expertise in market research & sizing, customer insights & predictive model development and business performance management strategies for consumer & commercial markets. During her tenure at HP, Jill directed efforts to integrate & extract intelligence from large and diverse data stores to deliver HP’s first comprehensive data repositories that supported the development of addressable market & consumer predictive models.

Aaron serves as a Solutions Architect at Classy Llama. He has over 6 years experience as an analyst, product manager, and consultant in the business software field. Aaron’s experience helping insurance and healthcare industry companies use technology to be more successful has given him a great foundation for helping eCommerce merchants as well. Aaron is a Magento Certified Solution Specialist.

Shannon focuses on product marketing and go-to-market strategies for the Magento Digital Commerce product line and B2B initiatives. Prior to joining eBay/Magento in 2013, Shannon managed product marketing for Yahoo! Small Business, which provides web hosting, ecommerce, and marketing services to small businesses, and held other marketing roles with Inktomi, E*TRADE, and Apple.

I am a leading Senior Solutions Consultant at Magento Commerce that is responsible for analyzing complex B2B and B2C sales processes and providing solutions to enable similar buying behavior online. My expertise allows me to work closely with prospects, customers and technology partners to construct a technology solution that meets or exceeds expectations and accurately represents budget and scope. 

Since joining Worldwide Business Research, Georgianna has been focusing in the eCommerce and Digital Marketing industries. More recently, Georgianna has taken on the role as Director of Program & Content for the B2B Online conference. This consists of conducting extensive phone research, confirming senior executive speakers, liaising with the marketing and sales teams, working with the meeting planning to team to ensure that everyone onsite has the best possible experience, and running the live event. Prior to acting as Director of Program & Content, Georgianna was and Associate Program Director for B2B Online and assisted the production team for the eTail conferences, managing all web and mobile program content, as well as conducting market research. A native New Yorker, she recently moved to Brooklyn.

Bill leads Customer Experience (CX) for consumer goods     and retail at Oracle and is based in Chicago,  IL. Bill has       deep experience in Consumer Packaged Goods, Innovation Digital Strategy, Market Development, Social Media and    Customer Experience and Management Consulting.